1. The importance of putting together a business plan & misconception of business planning
2. What is a business plan.
3. The difference between strategic planning and business planning.
4. Strategic planning in action using different models and its link to business planning.
5. Scope and contents of a business plan.
6.How to clarify your vision and mission as well as put together your vision and mission statement
7. How to develop corporate strategy, business goals and targets.
8. How to identify and scope out your target markets and their buying criteria so that you can put together an effective marketing strategy/ plan for effective marketing.
9.Defining and clarifying your products features and benefits, as well as your pricing strategies.
10.Using PEST Analysis and Porters 5 Forces to analyse your external operating environments.
11.Determine indirect and direct competition and put together a unique selling preposition.
12.Exploring and identify gaps in.
13.Identify and evaluate SWOT analysis and put together milestones.
14.Risk assessment and develop risk management strategies for business success.
15.Understanding marketing mix and put together effective marketing strategies.